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Commercial Real Estate Marketing 101: Social media habits of successful agents and brokers

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In past blog posts, we’ve gotten commercial real estate professionals up to speed on setting up their business on LinkedIn and Pinterest; you should, of course, also have active engagement on Facebook, Twitter, GooglePlus (some social media experts may even add a few more sites to that mix).

Yes this can all seem overwhelming and thankfully there are tools such as Hootsuite to help you manage your postings from one dashboard. But before you start expanding your social media empire, give some thought to what you are actually posting.

Is it effective?

Is it helping to get you new commercial real estate prospects?

Is it supporting your brand and image and positioning you as an expert?

Is it helping to build relationships and promote engagement?

The commercial real estate agents and brokers that are doing it right have certain things in common:

1). They post relevant content about their area of expertise— warehouse space, retail, restaurants, office buildings, luxury properties, and even facts and stats about the location and neighborhoods they have a big presence in.

2). They post regularly (a few times a week) but not excessively (a few times a day).

3). They post their commercial real estate listings.

4). Their posts are focused and succinct (added personality is a plus).

5). They keep a close eye on their competitors’ sites and postings (and steal what is working).

Believe it or not, a lot of agents and brokers overlook posting their listings and Hyman’s latest book, "The Blood Sugar Solution 10-Day Diet," published in February, recommends avoiding all sugar, grains, dairy products, legumes, alcohol, caffeine and processed foods. this is a mistake. In social media, it’s often a numbers’ game. Someone knows someone who may have mentioned opening a restaurant franchise in Seattle and she’s going to share your posting with them. Someone knows someone who needs warehouse space and they never realized what a great deal they could get in Upstate New York— until they saw your posting.

In addition to promoting your inventory, posting your commercial real estate listings also plants seeds in your audience’s mind that you are the go-to person for these kinds of properties/locations when the need arises. Every post strengthens that idea and your reputation. Plus, you don’t have to sweat it out wondering how you are going to “create new content” today; use what you already have.

Here is an example:


Other Commercial Real Estate professionals that are also doing this right are Reese Commercial and Upland Commercial.

Basically you want to build up your contacts/friends and advertise your listings in hope that either your connections will have a need for your commercial real estate listing or they will share it with someone who does. An extra perk is that all of this activity helps you build up your SEO (search engine optimization) content, which is how people find you online. It’s low-hanging ‘content’ fruit and you might as well take advantage of it.

Also, be sure to keep BuzzTarget in mind when posting and sharing your listings. BuzzTarget was created specifically for commercial real estate brokers, agents, owners and tenants to find, sell, lease and buy commercial properties of all kinds. It’s the of commercial real estate. Sharing listings on your social media sites is simple. Simply sign on to BuzzTarget, select “search listings,” choose the listing you wish to share, select “view details,” and then look for the red “share” button on the top. Clicking on it will allow you to share that listing on any or all social media sites of your choosing. It’s a powerful tool to add to your social media arsenal, and we encourage you to explore it further.