Category Archive for: ‘Email Marketing’


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Your commercial real estate property listing is generally your first and most important impression with prospective clients. Take the time to make yours shine and stand out from the rest. In addition to getting fast results, polished listings will also helps you develop yourself as the ultimate professional— and someone others want to work with. Here are five guidelines to …

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Commercial Real Estate Professionals: Save time, hassles and ensure accurate listings with new WordPress plugin for Buzz Target

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New York, New York — Commercial Real Estate agents, brokers and other professionals can now use a simple new WordPress plugin to synch their property listings on BuzzTarget with listings on their websites— providing the quickest, most fool-proof way to keep all listings accurate and up-to-date. The plug-in also automatically adds new contacts to your Buzz Target contact base whenever visitors …

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Commercial Real Estate Marketing 101: Social media habits of successful agents and brokers

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In past blog posts, we’ve gotten commercial real estate professionals up to speed on setting up their business on LinkedIn and Pinterest; you should, of course, also have active engagement on Facebook, Twitter, GooglePlus (some social media experts may even add a few more sites to that mix). Yes this can all seem overwhelming and thankfully there are tools such …

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Commercial Real Estate Marketing 101: Optimize Your LinkedIn Presence

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Part three in a series See part one in our series about posting relevant content on a blog and/or your website, and part two for how commercial real estate brokers and agents can use Pinterest to make an impact. In this blog we give commercial real estate professionals pointers on using LinkedIn to their best advantage. You probably already know …

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How To Get CRE Prospects To Open Your Emails: A Checklist (pt. 3)

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This is part 3 of a 3-part series on how to get CRE prospects to open your emails. Last week’s part 2 went into why the subject line is so important in commercial real estate emails, which you can find here. The next item for your cre marketing toolbelt is:  Time of Day. This one is hotly debated all over, and …

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How To Get CRE Prospects to Open Your Emails: A Checklist (pt. 2)

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This is part 2 of a 3-part series on how to get CRE prospects to open your emails. Last week’s part 1 introduced the cognitive checklist CRE professionals go through when looking through their inbox, which starts out with identifying “who is sending this email?” The next item in the cognitive checklist is the:  Subject line. You’ve heard this time …

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How To Get CRE Prospects to Open Your Emails: A Checklist (pt. 1)

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Qualified prospects, phone ringing off the hook, listing in contract, deal signed! Phew…easy right? If only! Getting to done deal is oftentimes a minefield of false starts, challenging personalities, and legal contracts so long as to easily come in volume 1, 2, and 3. These are things you can rarely control. However, what you can control is your marketing, where …

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3 Things Every CRE Prospect Nurturing Email Must Have

Commercial Real Estate Lead Nurturing

People hate getting spam emails and it’s becoming harder and harder for honest marketers to gain their prospect’s trust. But, you are honest and you have something of value, so how do you show your audience that you’re not just taking up their inbox real estate? Lead nurturing. But, before we dive into the how, let’s get something straight first: …

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Commercial Real Estate: 3 Golden Rules of the Unsubscribe

3 Golden Rules Of CRE Email Marketing Unsubscribes

Unsubscribe. The dreaded click. Your contact gone forever. Frustration. Worry. Aaaargh! Not so fast. Unsubscribe is actually the best thing to happen to email marketing since…well, email. If you’ve been diligently building your list, cataloguing what your prospects want to hear about, sending targeted messages to different groups within the larger list, and someone still unsubscribes, well then what better …

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Why (CRE) Email Spam Is Bad For The Environment

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At BuzzTarget, we hate spam. All kinds of it. Spam is not just the domain of Viagra hawkers and your long lost Nigerian relatives offering you a transfer of $20mm ASAP. Every time you send an unsolicited commercial real estate marketing email to someone who never requested to hear from you in the first place, you’re creating spam. In our …

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