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All Posts Tagged Tag: ‘CRE marketing’

Commercial Real Estate On-the-Go: You App-ed up?

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You know those people. They pull out their cell phone and can seemingly do anything— take payments, sign documents, hold video conference calls, and brew coffee with a tap of their finger. They’re efficient, effective and almost always successful. If you’re not one of them, they get you mad. What’s their secret? They keep up on the latest technology— and …

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Do We Have a Policy For That?

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With the influx of new technology in the Commercial Real Estate Industry, Brokers are facing new challenges regarding the policies and procedures that they have in place. Most have “New Agent Packets”, “Marketing Strategies”, Leasing Checklists, Settlement Procedures, etc. But do you have a policy in regards to Social Media, Blogging and Internet Marketing? Online oversight has been an ongoing …

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Commercial Real Estate Marketing 101: Social media habits of successful agents and brokers

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In past blog posts, we’ve gotten commercial real estate professionals up to speed on setting up their business on LinkedIn and Pinterest; you should, of course, also have active engagement on Facebook, Twitter, GooglePlus (some social media experts may even add a few more sites to that mix). Yes this can all seem overwhelming and thankfully there are tools such …

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In Commercial Real Estate Marketing, First Impressions Matter.

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“In the same way that I tend to make up my mind about people within thirty seconds of meeting them, I also make up my mind about whether a business proposal excites me within about thirty seconds of looking at it. I rely far more on gut instinct than researching huge amounts of statistics.” ― Richard Branson. Truth. For everyone. Whether you’re …

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How To Get CRE Prospects To Open Your Emails: A Checklist (pt. 3)

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This is part 3 of a 3-part series on how to get CRE prospects to open your emails. Last week’s part 2 went into why the subject line is so important in commercial real estate emails, which you can find here. The next item for your cre marketing toolbelt is:  Time of Day. This one is hotly debated all over, and …

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How To Get CRE Prospects to Open Your Emails: A Checklist (pt. 2)

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This is part 2 of a 3-part series on how to get CRE prospects to open your emails. Last week’s part 1 introduced the cognitive checklist CRE professionals go through when looking through their inbox, which starts out with identifying “who is sending this email?” The next item in the cognitive checklist is the:  Subject line. You’ve heard this time …

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How To Get CRE Prospects to Open Your Emails: A Checklist (pt. 1)

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Qualified prospects, phone ringing off the hook, listing in contract, deal signed! Phew…easy right? If only! Getting to done deal is oftentimes a minefield of false starts, challenging personalities, and legal contracts so long as to easily come in volume 1, 2, and 3. These are things you can rarely control. However, what you can control is your marketing, where …

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Commercial Real Estate: 3 Golden Rules of the Unsubscribe

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Unsubscribe. The dreaded click. Your contact gone forever. Frustration. Worry. Aaaargh! Not so fast. Unsubscribe is actually the best thing to happen to email marketing since…well, email. If you’ve been diligently building your list, cataloguing what your prospects want to hear about, sending targeted messages to different groups within the larger list, and someone still unsubscribes, well then what better …

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Why List Segmentation Matters in CRE Marketing (Just Look At The Data)

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By now, I think we can all agree that email is here to stay …unless the Internet will go the way of typewriters, in which case c’est la vie! Unfortunately, it doesn’t mean certain email marketing best practices, like segmentation, have caught on. In the CRE world especially, segmentation is often a nice to have vs. a need to have …

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