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All Posts Tagged Tag: ‘List Segmentation’

Why List Segmentation Matters in CRE Marketing (Just Look At The Data)

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By now, I think we can all agree that email is here to stay …unless the Internet will go the way of typewriters, in which case c’est la vie! Unfortunately, it doesn’t mean certain email marketing best practices, like segmentation, have caught on. In the CRE world especially, segmentation is often a nice to have vs. a need to have …

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